Author Archives: Annie Hartsock

Your Company’s Elevator Pitch

If asked what your company does in 25 words or less, could you answer? How about in 100 words or less? In two minutes or less? Now, what if any one of your employees was asked what your company does … Continue reading

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Branding Tip: Company E-Mail Signatures

Here is an important marketing tip that will cost your company absolutely nothing but a few minutes of time: implement a standardized company e-mail signature, and require all employees to comply. A standard e-mail signature not only brings a level … Continue reading

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When Outsourcing Works

First, let me provide a basic definition of outsourcing, since the term is often confused with offshoring, which is taking a business function to another country. Outsourcing is simply contracting out to an independent organization a business process that could … Continue reading

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How Responsive Are You?

I remember a time when business etiquette dictated a response to an e-mail inquiry within 24 hours if at all possible – especially if it involved a customer or client. It seems this practice has gone by the wayside. In … Continue reading

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The New Bible for Marketing Professionals

Marketing in the Round is a must-read for professionals across industries and markets – including B2C, B2B and B2G. My only regret is that it wasn’t around a few years ago, when I was working through some particularly challenging sales … Continue reading

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