Category Archives: Marketing Resources

Branding Tip: Company E-Mail Signatures

Here is an important marketing tip that will cost your company absolutely nothing but a few minutes of time: implement a standardized company e-mail signature, and require all employees to comply. A standard e-mail signature not only brings a level … Continue reading

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The New Bible for Marketing Professionals

Marketing in the Round is a must-read for professionals across industries and markets – including B2C, B2B and B2G. My only regret is that it wasn’t around a few years ago, when I was working through some particularly challenging sales … Continue reading

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